| Authors and Corporations: | |
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| published: | Thousand Oaks : SAGE Publications, Incorporated, 1999. ©1999. |
| Media Type: | Book, E-Book |
| Physical Description: | 1 online resource (561 pages) |
|---|---|
| ISBN: |
9781452264646
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| Edition: | 1st ed. |
| Language: | English |
| Subjects: | |
| Print version:: |
Jones, John Philip, The Advertising Business, Thousand Oaks : SAGE Publications, Incorporated,c1999
More ... |
| Collection: | E-Books adlr |
This authoritative and comprehensive handbook of successful advertising practices addresses such aspects of the business as: agency operation, creativity, media planning, operations and speciality advertising. The distinguished contributors reflect a global mix of academic and professional backgrounds, and most chapters - complemented by a few adaptations of classic articles - have been specifically written for this volume. The result is a single `knowledge bank′ of theory and practice for advertising students and professionals. |