adlr.link | Fachinformationsdienst (FID) für die Kommunikations-, Medien- und Filmwissenschaft

Bibliographic Details
Authors and Corporations:	Marquardt, Raymond A., McGann, Anthony F.
In:	Journal of Advertising, 4, 1975, 4, p. 27-31
published:	Informa UK Limited
Media Type:	Article, E-Article

further information
Physical Description:	27-31
ISSN:	1557-7805 0091-3367
DOI:	10.1080/00913367.1975.10672605
published in:	Journal of Advertising
Language:	English
Subjects:	Marketing Communication Business and International Management
Collection:	Informa UK Limited (CrossRef)

Does Advertising Communicate Product Quality to Consumers? Some Evidence from Consumer Reports